Free Ride Black Friday & Cyber Monday to BOOST the Sale of Your Hair Service
2020 has presented salons with quite some challenges, yet the holiday season is what everyone looks forward to. On Black Friday, people are very motivated to spend their money and give themselves a treat, especially in such a hard year.
So don't miss out on this great chance to expand your clientele. A survey by PWC revealed that just over 50% of consumers are interested in Black Friday, and either intend to buy or would consider doing so if the price is right. This rises to a massive 70% of under 25 year olds and 65% of 25-34 year olds – a key target audience for many salons.
Maintain old clients: loyalty is key
Thanksgiving is just around the corner. It's time to say thank you to the regular clients who supported you throughout the year. There are a few useful tips down below for your reference.
- Look back through your client book for your most loyal and frequent clients, such as those who have turned up to appointments on time and who you have established a friendly rapport. Take the time to reward them with an exclusive Black Friday offer for an additional treatment during their next visit.
- Black Friday is also a good time to entice old clientele who haven’t visited the salon or booked an appointment in a while. Use an engaging subject line for your email to target this specific audience and make it more personable.
- Clients of 2 years or longer membership get a certain discount on certain products. Limited for the two weeks of November. (Two weeks or certain extended time helps ease the traffic so as to lower down the pressure on Black Friday)
Getting new clients
There’s plenty of opportunity waiting for your salon.With a little imagination and effort, we are sure you will get your slice of the shopping season revenue pie - expect a great sale after reading this (while others have not).
Make good use of social media
You can have a Black Friday’s intensive online marketing campaign targeting your local area and spread of words: reaching a larger audience locally by hiring some local influencer with a large local following (get listed by local deal-looking websites or influencers)