Having the proper extension skills, hair tools, and inventory is only part of the process of building up your clientele base. There are many factors that go into creating a thriving client base filled with enthusiastic supporters. Today we will discuss proven strategies and tips for quickly growing your hair extension clientele base.

Every stylist will have their own preferences and twist when it comes to increasing clientele, but many reliable strategies will work for nearly every stylist. We will provide an overview of a few of our favorite methods so you can incorporate them into your business.

Empower Your Client With Information (Confidence)

The more someone knows about something, the more confident they will be moving forward. This is why it is essential to help your client become informed on all things hair extensions so they will have the knowledge and confidence they need to go down this journey.

The best way to do this is to answer questions, break things down into simple and easily digestible terms and go over the hair extension process. As your clients gain more knowledge, they will be more willing to try hair extensions.

Create A Comfortable, Personable, And Convenient Environment

Make your clients feel at home and at ease whenever they get their hair done. The more comfortable they feel, the more they will trust you and try new things like extensions. People should like coming in to get their hair done, and it is your job to create that positive, welcoming, and warm environment!

There are a number of ways to do this, but one of the best ways is just to be yourself. People can feel the authenticity and will be more likely to connect if you are yourself. Scheduling should be easy and convenient, and you should try to remember your clientele's name and a little about their story to make them feel appreciated.

Comfortable, Personable, And Convenient Salon Environment

Consistently Provide Quality Results

Perhaps the best way to grow your base is to provide premier results. The better quality you provide, the more likely people will come back, try your other services and recommend your services to others. Quality is always king, which means it's crucial to maximize your skills, utilize quality tools and hair extensions and consistently work to improve.

If your clients are used to receiving fantastic work, of course, they will be more likely to try your hair extension services. For best results, exceed their expectations and leave them speechless each time they leave the salon.

Create A Seamless Follow-Up System

Stay in touch with your clients to keep them coming back for more. One of the best ways to do this is to create a seamless follow-up and maintenance system so that getting their hair taken care of is completely hassle-free. The more obstacles you remove from your clients, the more likely they will use your services.

Another way to improve this experience is to use modern scheduling systems and ensure you are your receptionists are on the same page. Modern scheduling software will not only make booking and management easy but will send out friendly reminders ensuring your clients come in.

Build Your Distinct Brand

You want people to remember your brand and appeal to people who have yet to experience your service. This means you need to stand out, be unique and do something different than your competition. This is one area we can't help you with because we don't know your unique situation.

The best way to stand out is to utilize your strengths to your advantage, try more creative measures, and test new ideas. There is no promise of what will work and what won't, so continue to try new things until you find what works for you.

Ask For Referrals

Your clients want to help you, so make sure you ask them to! Word of mouth is an excellent way to increase business, so provide a great service and ask your clients to refer friends and family. Hair extensions speak for themselves, making them an easy reference when you do a great job!

Use Quality Extensions

People want the best when it comes to their hair which means you need to use quality extensions. Hairlaya helps stylists perform beautiful works of art with premier hair extensions. We always do our best to look after our stylists and put out products you and your clients are sure to love.

Be Yourself And Get Started Today

The best way to grow your hair extension clientele is to start trying new strategies today. The sooner you get started, the faster you will see results. Even if something doesn't work, at least you can check it off the list and try something new. If you have any questions, be sure to reach out and ask or check our blog for more hair care tips!
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